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Time will tell. Kopelman's site is awesome by the way. I love well timed/positions sites like that.
Great post!
Shamwow? No mayo way.
1.) Banks offer a transparent career path with great salary and potentially lucrative bonus. To make serious dough at a bank, you don't have to be #1, you just have to keep your head down, do your job, and hope the bank makes a good profit.
2.) Start-ups don't offer the same kind of high salaries that banks do, and could potentially fail at any moment (though these days, banks aren't very reassuring either).
3.) Therefore, the risk/reward curve to motivate someone to work at a start-up needs to be steeper. In other words, the management at start-up needs to aggressively court tech talent with creative upside packages.
One example of such a package could be an "adjusting" equity stake depending on the sale price or ascertained value of the company. So instead of just getting a static equity stake, you start out with a large chunk that is worth at least something, if not much. As the company increases in value, your equity stake gets smaller and smaller, thus leaving you with a stake that is more in-line with your position, but still worth more that what you started with.
Another possibility is a guaranteed bonus based on company performance that is 50% to 150% of the salary of the employee.
Basically, entrepreneurs that want to secure the best talent need to be willing to give employees the most value at the early stages of a company and only take their reward once the company has become established and successful. This not only removes risk from the employees perspective, but also assures them that the entrepreneur will always act in the best interests of the company.
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